Ae Gi


The Korean word for baby; a name used in some of products to reference the gentle mildness of our formulations.

Product Reference

Ae Gi Super Mild Soap



For our name, we've doubled up the Korean word for "soap" to add distinctiveness and as a nod towards the spirit of communal bathing. One of the oldest inventions, humans have used soap for a millennia dating as far back as 2800 BC.

Product Reference

Binu Soap Box Set

Black Sesame Seed

검은 깨

This nutty seed is rich in enzymes and prized for its richly nourishing oil which has a natural affinity for the skin.

Boricha Tea


Traditional barley tea, simply referred to as "water" in Korean households. The basis for our soap formulations.

Product Reference

Boricha Tea Soap



A form of traditional Korean stoneware, with a bluish-green tone. "In contrast to the refined elegance of Goryeo celadon, buncheong is designed to be natural, unassuming, and practical."​

Citation: Koehler, Robert (7 September 2015). Korean Ceramics: The Beauty of Natural Forms. Seoul Selection.

Canola Flower

유채 꽃

A bright yellow flower, subject of many flower festivals across Asia. The oil from these flowers makes up the base of our bar soaps, and helps to create a luxurious, creamy lather. Famously, the name of the 2016 film starring Youn Yuh-Jung as a Haenyeo diver.

Product Reference

Ae Gi Super Mild Soap



A type of ceramic ware typically appearing gray-green in hue. The color of Goryeo celadon owes much to the raw materials—specifically, the presence of iron in the clay and of iron oxide, manganese oxide, and quartz particles in the glaze.


Sut, or wood charcoal, is believed to possess the power to keep out evil forces according to Korean folklore.

Used in personal care products for its deeply purifying, detoxifying properties.

Product Reference

Shaman Charcoal Soap



Majestic trees that make up many "healing forests". Often used in traditional wooden bathtubs, due to the relaxing aroma released while soaking, and the wood's natural water resistance.

Product Reference

Cypress Incense

Green Tea


A tea with anti-inflammatory properties which can be helpful to soothe skin irritation and redness.

Product Reference

Green Tea Incense



Female divers in the Korean province of Jeju whose livelihood consists of harvesting a variety of mollusks, seaweed, and other sea life from the ocean. Known for their independent spirit, iron will and determination, the haenyeo are representative of the semi-matriarchal family structure of Jeju.

Hanji Paper


Traditional handmade paper. Hanji is made from the inner bark of Broussonetia papyrifera known as paper mulberry, a tree native to Korea. Hanji-inspired paper is used for our incense box packaging, to create a gift-like presentation.

Product Reference

Sandalwood Incense



The beloved national flower of South Korea.

Hydrangea Tea

수국 차

A naturally sweet tea made from mountain hydrangea; the hydrangea flowers represent grace, beauty, and gratitude.

Product Reference

Hydrangea Tea Incense


With roots in religious ritual, burning incense is widely used for aesthetic enjoyment.



A Korean public bathhouse; a place of communal gathering and the collective pursuit of cleanliness and relaxation.

Product Reference

Jjimjilbang Sauna Set


A bright reddish orange fruit that is enjoyed fresh, dried, or in traditional drinks such "sujeonggwa", a traditional sweet drink made from persimmons, cinnamon and ginger. A favorite gift to give, representing joy and beauty.



Solgaji, or pine branch, is used in Korean folk religion to chase away impurities and to cleanse a space. It's highly aromatic essential oil is often used in personal care products to impart a brisk, woody, clean scent.

Product Reference

Shaman Charcoal Soap

Red Clay


Sprinkled at sacred venues related to rituals to purify and protect; the color red is believed to possess ghost-repelling powers and ensures sanctity in carrying out a ritual. A popular cosmetic clay, best suited to combination-oily skin types for its cleansing and detoxifying properties. A mainstay of many Korean saunas, with rooms made of red clay walls or filled with red clay balls to promote a sense of well-being.



Known as the "cosmic tree" in Korean folklore, the heart of the creation story of Korea.

Sea Tangle


Bounty from the sea. Rich in minerals, seaweed is a skin-treatment staple ingredient known to nourish the skin.

Product Reference

Haenyeo Sea Woman Soap



The revelatory body scrub treatment enjoyed at the public bathhouse.



The tradition of artistic calligraphic writing. The tools used are referred to as the Four Friends of literature: paper; brush; ink; and ink stone. Ink is traditionally made from charcoal mixed with various incense herbs.

Product Reference

Seoye Ink Incense



The female shamans of Korea, known as Mudang, are revered for their wisdom in matters of healing the body and mind. A calling passed down through ancestry, they represent the intergenerational connection through spiritual power, and act as a conduit from the human and the spirit worlds.

Product Reference

Shaman Charcoal Soap
Free Shipping on orders of $100+ in USA & Canada